In early October, the NextGen Mechanics report was published by the European industry association European Cycling Industries (ECI), set up with support from Shimano. Its conclusion is clear. Europe currently has around 175,000 bike mechanics, but is already 45,000 short. By 2032 the sector needs to recruit around 105,000 new mechanics. That means almost 247,000 in total, some 40% more than today.
Where the demand comes from
The causes are well known. The share of e-bikes is growing, as are leasing, fleets and aftersales. An e-bike needs more and more complex maintenance than a regular bike. And a lease bike comes with a maintenance contract as standard, which means a steady flow of work for the workshop.
In other words: exactly the parts of the market that are growing need the most workshop capacity.
The shortage is already visible
In a survey of 600 companies in 30 European countries, 80% said they struggle to find enough workshop staff. The report draws a direct link to longer waiting times and more safety risks from poor maintenance. In cities with many e-bikes, unregulated garages and mobile mechanics are filling the gap.
The core of the report is simple: a bike that cannot be repaired stops being used. That affects not only the shop, but the entire chain.
Pay and the profession
An uncomfortable finding concerns pay. According to the report, mechanics across Europe are underpaid relative to the technical level of their work. Even in Northern Europe, their salary is below the national median for a full-time job.
That is a business model question. As long as workshop hours are sold too cheaply, there is no room to pay mechanics better. And as long as they are not paid better, young people choose a different trade.
What the chain can do
The report calls for a clear entry route and a basic qualification that applies throughout Europe. NextGen Mechanics will therefore become a permanent working group within ECI. That is good, but the industry does not need to wait for it.
- Dealers can review their workshop rates and planning, and divide work more smartly between experienced mechanics and newcomers.
- Brands and system suppliers can invest in dealer training and in bikes that are easier to maintain.
- Lease companies can factor realistic service costs into their contracts, so that maintenance stays profitable for the dealer.
Win-win starts in the workshop
The workshop is no longer a cost item next to sales. It is where customer loyalty is built and where leasing and refurbishment prove their value. Whoever invests in it now will have a head start.
Want to make your workshop more profitable, or align your service model with brands and lease partners? Let’s talk. Book an intro call
Johannes de Bruin helps companies in the cycling industry grow through The Great Ride, with strategic advice, project management and partnerships. More about me