JUIZZ grows from 4 to 10 stores
The first Dutch e-bike chain had a new owner and needed to grow. Through acquisitions of existing bike shops, a new brand identity and a bigger team, JUIZZ grew to 10 stores across the Netherlands.
Read the caseGrowth in the cycling industry, with a commercial heart
I help bicycle manufacturers, retailers and B2B mobility companies grow through strategic advice, hands-on project management and a strong network.
Experience gained at
JUIZZFynch MobilityOneway BikeFietsvoordeelshopOnleapp
How I help
A sharp commercial course and the right people to execute it: that is usually what growing cycling companies need.
Strategic advice and market insight
Navigating a changing e-mobility market. I help you sharpen your B2B proposition, business model and market strategy.
Hands-on project management
From concept to result. I lead complex projects, B2B tenders, retail concept roll-outs and B2B integrations.
Partnerships and network
Access to key players across the chain. I quickly bring in the right partners to accelerate growth and collaboration.
We can work together through an advisory or board role, an interim commercial lead role or a defined project. See how that works, or read more about my specialism in business cycling mobility.
Cases
A few assignments I am proud of.
Speed pedelecs for the Dutch police
Hundreds of bikes and years of maintenance: a tender that asked for more than a good product. With Riese & Müller as subcontractor, JUIZZ won the contract.
Read the casePartnerships with ANWB, PostNL and Coolblue
For business riders, a bike must never stand still. With its own service plan, JUIZZ Zakelijk won partnerships with three big names.
Read the case
About me
My first job, in 1995, was in a bike shop in Zeist. More than thirty years later I am still in the cycling industry, and that is no coincidence.
I worked in the cycling industry as an international account manager for several companies, built partnerships with ANWB, PostNL and Coolblue at JUIZZ, led the e-bike chain as General Manager and was commercial manager at Fynch Mobility. Today I help Upway build the Dutch market, and through The Great Ride I advise other cycling companies.
I combine a deep passion for cycling with a commercial heart. I do not believe in one-size-fits-all solutions, but in strategies that work in practice.
“A truly good solution is a win-win for everyone involved.”Johannes de Bruin
The best route is one where everyone comes out ahead.
