Advisor or advisory board
A regular sparring partner for management and owners. Think of market strategy, proposition, business model and the right partners at the right time.
Working with me
Growing in the Dutch and Benelux cycling market, without detours
Bicycle brands, retailers and B2B mobility companies that want to grow in the Netherlands usually need two things: a sharp commercial course and the right people to execute it. That is where I help.
I have done it myself
At JUIZZ I won the Dutch police tender for speed pedelecs, and the chain grew from 4 to 10 stores. Before that, I built partnerships there with ANWB, PostNL and Coolblue. Today I help build Upway in the Netherlands.
I know the chain from the inside: as a sales advisor and co-owner of a bike shop, as an account manager for brands such as Oneway and Veltec, as sales manager and General Manager at JUIZZ, and as commercial manager at Fynch Mobility. That lets me see quickly where growth stalls and who you need to get it moving again.
Experience outside the industry, at running brand On and as COO of Apple specialist leapp, helps me look at brand building, organisation and numbers as well.
- For whom
- Bicycle manufacturers and brands, retailers and B2B mobility companies
- Where
- The Netherlands and Benelux, based near Utrecht
- Languages
- Dutch and English
- Availability
- By arrangement
Three ways to work together
Interim commercial lead
Hands-on. I step into the operation, lead sales and partnerships, and hand over to the team or a successor.
Project assignment
A defined project with a clear result, such as a tender, a partnership, a retail concept roll-out or a B2B integration.
Specialisms
Where I have the most experience, and where you can go deeper.
Business cycling mobility
Leasing, service models, tenders and large business customers: from proposition to partnership.
View the specialismAdvisory board
A sparring partner at the table who knows the cycling industry from the inside, alongside my current work.
View the roleHow we start
- Intro callA free 30-minute conversation about your question and whether I am the right person.
- ProposalA short note with approach, time commitment and agreements.
- StartWe get going at a moment that fits your planning.