Thoughts on the cycling industry
On growth, B2B markets, partnerships and what I learn along the way.
You can buy a brand, but not the dealer’s trust
In eight weeks, Accell has been split between new owners. The brand names remain, but the dealer is in a different position. What new owners and dealers can learn from this.
Read more78% leave the lease bike unused. That is the biggest growth opportunity for the cycling industry.
The Dutch business bike lease market is growing fast, yet almost four in five employees with a bike scheme do not use it. Refurbished lease bikes can lower that threshold.
Read moreMy Scalpel will soon come from Woudenberg. What does that mean for Cannondale?
Cannondale is making Woudenberg its global headquarters while its factory in Almelo closes. On the logic of multibrand, and the risk to a brand’s character.
Read moreThe battle for the e-bike motor will be decided in the workshop
Ananda is building its own network of certified dealers from Arnhem. That makes the workshop the new battleground between drive system brands.
Read moreNo mechanics, no growth: why the workshop belongs on the board’s agenda
Europe needs some 105,000 additional bike mechanics by 2032, on top of a current shortage of 45,000. That makes the workshop a strategic issue.
Read moreBusiness customers don’t buy a bike, they buy certainty
Why a B2B proposition in the cycling industry starts with one question: what does it cost the customer when the bike stands still?
Read moreMy first bike was a Sparta
In June, Accell announced that Sparta would disappear. A good moment to look back at my first bike, and at a brand that was ahead of its time more often than you might think.
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