Cases / JUIZZ Zakelijk
Partnerships with ANWB, PostNL and Coolblue
For business riders, a bike must never stand still. That became the core of a new B2B proposition.
The challenge
JUIZZ was strong in retail, but the business market was still untapped. I joined on an interim basis to build that market. Business customers do not buy a bike, they buy uptime: a bike that stands still costs money.
What I did
- Together with the COO, developed the JUIZZ Full Service Plan: maintenance and roadside assistance in one. Issues are resolved on site within two hours, nationwide.
- Approached large business customers with that proposition and worked out the partnerships.
Result
- ANWB: the bike for its roadside assistance service.
- PostNL: cargo bikes for deliveries.
- Coolblue: Urban Arrow delivery bikes.
What I take away
A B2B proposition starts with the question of what it costs the customer when things go wrong. Take away that risk and you are not selling bikes, you are selling certainty.
- Client
- JUIZZ (CycloVriend)
- Role
- Sales manager JUIZZ Zakelijk (B2B), initially interim
- Period
- 2016 – 2017
- Result
- Partnerships with ANWB, PostNL and Coolblue