JUIZZ grows from 4 to 10 stores

The challenge

JUIZZ started on the Overtoom in Amsterdam and expanded to major cities in the Randstad. With four stores, the chain was still too small to play a national role. After the acquisition by Fietsvoordeelshop/Louwman the ambition was clear: grow fast, without losing the quality of advice and service.

What I did

After the acquisition I stayed on as the only member of the management team. In that role:

• JUIZZ grew by acquiring existing bike shops, which we converted into JUIZZ stores;
• I co-developed a new brand identity, so that every store was recognisable as one chain;
• I expanded the team significantly and set up the organisation for ten stores instead of four.

Result

JUIZZ grew from 4 to 10 stores across the Netherlands, with a new brand and a much larger team.

What I take away

Growth through acquisitions is as much about people as about bricks and mortar. Buying a shop is one thing; bringing the owner and the team along into a new brand is the real work.