Commercial strategy
Growth choices, proposition, pricing strategy and which markets and channels you do and do not serve.
Advisory board
A sparring partner at the table who knows the cycling industry from the inside
For owners and management of cycling companies who want to grow and need an independent view, a critical question at the right moment and a network across the whole chain.
What I bring
More than thirty years in the cycling industry, from every angle: the shop floor and co-ownership of a bike shop, international account management for brands, leading e-bike chain JUIZZ, business mobility at Fynch Mobility and building Upway in the Netherlands.
Plus experience outside the industry: as the second employee of running brand On in the Netherlands and as COO of leapp. That helps me look at organisation, team and numbers too, not just at the bike.
My starting point is always the same: a truly good solution is a win-win for everyone involved. I ask the questions that need asking, but I think along as an entrepreneur.
- Role
- Member or chair of an advisory board
- Time commitment
- By arrangement, alongside my current work
- Region
- The Netherlands and Benelux
- Languages
- Dutch and English
Where I strengthen an advisory board
B2B market and leasing
Lease companies, employers, tenders and service models: where the growth in the industry is now.
Retail and chain building
Acquisitions, new stores and a brand that is recognisable at every location.
Network and partnerships
Access to manufacturers, importers, lease companies and dealers, and the right partner at the right time.
For which organisations
- Family businesses and entrepreneurs in the cycling industry taking a next step
- Bicycle brands and importers that want to grow in the Netherlands or Benelux
- Retailers and chains that are expanding or renewing their formula
- Mobility companies and scale-ups with a business cycling proposition
How we start
- Intro callA free conversation about your company, your questions and what you expect from an advisory board.
- Check upfrontI currently work for Upway. That is why we check together upfront that there is no conflict of interest.
- AgreementsA short note on role, time commitment, meeting rhythm and fee.
Experience in practice
JUIZZ grows from 4 to 10 stores
Growth through acquisitions, a new brand and a bigger team.
Read the caseSpeed pedelecs for the Dutch police
A large business customer, won with the right partner.
Read the casePartnerships with ANWB, PostNL and Coolblue
A new B2B proposition built from the ground up.
Read the case