B2B proposition and service model
What does downtime cost the customer, and how do you take that risk away? Maintenance, roadside assistance and response times that convince business customers.
Specialism
Business cycling mobility: from lease bike to national fleet
The business cycling market is growing fast. I help lease companies, bicycle brands, dealers and mobility providers build a proposition that employers and riders actually choose.
Why this is my specialism
I have worked on the business side of the cycling industry since 2016. At JUIZZ Zakelijk, together with the COO, I developed a Full Service Plan: maintenance and roadside assistance in one, with on-site service within two hours. It led to partnerships with ANWB, PostNL and Coolblue.
As General Manager of JUIZZ I led the winning tender for speed pedelecs for the Dutch police. At Fynch Mobility I was responsible for sales, tender management and account management for a business mobility platform, including WPM and CSRD reporting.
Today I am building Upway in the Netherlands, with refurbished e-bikes that are also available through leasing. (Transparency: Upway is my current client.)
- Experience
- JUIZZ Zakelijk, JUIZZ, Fynch Mobility, Upway
- Business customers in my cases
- ANWB, PostNL, Coolblue and the Dutch police
- Since
- 2016
How I help
Tenders and large business customers
From reading the requirements to a winning bid, with the right partners as subcontractors.
Leasing and the second life
Refurbished bikes, residual value and return flows: ready for the first wave of lease bikes coming back.
Employers and mobility policy
The bike in the mobility budget, WPM and CSRD reporting, and more employees actually using the scheme.
For whom
- Lease companies and mobility platforms
- Bicycle brands and importers with B2B ambitions
- Dealers and chains that want to serve business customers
- Service networks and maintenance providers
Proof from practice
Partnerships with ANWB, PostNL and Coolblue
A service plan that keeps a business bike on the road.
Read the caseSpeed pedelecs for the Dutch police
Hundreds of bikes and years of maintenance, won with Riese & Müller.
Read the caseJUIZZ grows from 4 to 10 stores
A national network able to serve business customers.
Read the case